Our Voice
Comforting
Our voice is calm and reassuring, never leaving our loaded friends feeling stranded in any trouble.
Yielding
We say and do what produces an impact, is powerful, and reflects value
Evolving
We shine out with growth, never overlooking the expanding industry trends.
Harnessin
We are passionate to make the best out of every available opportunity and resource.
Local
We link our chords with the internal community, making everyone feel at home.
How to use it?
Our voice guides us to communicate our core values to the right people, making sure that Leading Cargo accurately casts its personality on the audience. It must craft an unambiguous image of Leading Cargo that lets it shine out in the freight industry. Use a consistent voice to create harmony in the company’s portrayal and values, and their precise communication.
Our Tone
Inclusive
There is no ‘them’ among ‘us’. We take every concerned person on board.
Cultural
We are all-encompassing for our enriching conventions in the trucking world and society in general.
Smooth and Straight
We believe in clarity and directness. Avoid beating around the bush.
Facilitating
We tend to clear paths for growth and solution.
Brotherly
Our connections are warmed by trust and compassion.
Bumpy
Our sleek choice of words acts as a shock absorber in communication. Avoid fillers and complex words.
Hyperactive
It is all about being vigilant and mindful of what you’re talking about.
Overly Optimistic
We are positive in our tone and confident in performance.
Educative
Always use words that are enlightening but not commanding.
O̶u̶r̶ ̶t̶o̶n̶e̶ ̶i̶s̶ ̶n̶o̶t̶